Misia is a glittering brand, a brand of charm. Intent on rediscovering the freedom, audacity and glamour of the Roaring Twenties, it taps into and captures the spirit of this crazy decade, then gives it a thoroughly-modern makeover. In doing so, Misia plays with codes of luxury. At once iconoclastic and classic in its approach, it gleans and revamps the glamour of yesterday, today and tomorrow. Innovative and daring.